INTRODUCING FANTA ORANGE
The global brand Fanta is born in Naples, Italy when the Coca-Cola Corporation is the first to produce and sell Fanta Orange using local citrus ingredients.
A DESIGNER BOTTLE
Famous designer, Raymond Loewy, submits 25 or 30 designs – both for the Fanta bottle and the logo. The ringed bottle, bearing the Loewy ‘twin-peak’ logo design on the shoulder, is chosen.
The line is introduced in the United States after being launched throughout Latin America and South Africa.
SO GOOD, IT’S FUN TO BE THIRSTY.
Fanta Orange is now the biggest selling flavour in the world.
Fanta uses art to position itself as a vibrant brand full of colour.
Fanta continues its expansion across the globe and goes on sale in the Soviet Union.
Communications let everyone know that Fanta is best enjoyed with friends and family.
MAKING A SPLASH
A new distinctive plastic (PET) bottle is developed, nicknamed the ‘Splash’ bottle. The fun and unusual shape represents the lively spirit of Fanta.
THE BIGGEST MULTIFLAVOUR BRAND IN THE WORLD
Available in over 190 markets, Fanta’s refreshing new look (and delicious taste) is loved across the world.